Each fake advertisement on WandaVision (And What They Mean)

Stark Industries Toastmate 2000, number six (Episode 1)

 

The fake TV ads for the Disney+ television program WandaVision are jam-packed with Easter eggs. Each of these has a particular motif and significance. The plot of the show centers on Wanda's magically controlled relationship with the android Vision in the Westview universe, which appears to be a sitcom universe. But the reality is much grimmer than you might think. The Scarlet Witch is revealed to be in charge of Westview's reality; while she does a fantastic job of concealing her demons, the TV ads that are shown during the episodes point out something buried deep in her mind.

The minute-long commercials disrupt regular programming to convey a message that is set within the MCU canon. All of these have a common theme and connect to Wanda's life experiences chronologically, revisiting the suffering and pain she has experienced in the Marvel Cinematic Universe. Discover which part of Wanda's life is being alluded to in each fictitious commercial on WandaVision.

1. Stark Industries Toastmate 2000, number six (Episode 1)

In Episode 1, a couple is seen using a toast maker produced by Tony's business, Stark Industries, in the first fake TV advertisement to be seen in WandaVision. This advertisement contains many allusions, the majority of which are to Iron Man. The audience can hear a sound resembling the Iron Man repulsor blasts as the unnamed female figure places the bread and pulls down the lever.

Later in the ad, the toaster light makes a bomb-like red blinking motion. The blinking symbol alludes to the ticking bomb produced by Stark Industries that murdered Wanda's parents and persuaded the sisters to visit Strucker, and the red color alludes to Iron Man's suit. "Forget the past, this is your future," the toastmaker's final catchphrase in Wanda Vision alludes to Wanda's inner voice urging her to put the past (Thanos, Ultron, Vision's Death) behind her and concentrate on the future she is creating in Westview and her manipulated universe.

2. Strücker Watches (Episode 2)

The toastmaker couple returns for a fake TV commercial in WandaVision's second episode, but this time the advertised item is a Strücker watch made by a firm called "Hydra." Fans of the MCU will recognize the individual who was experimenting on Wanda and her sibling in the post-credits scene of Captain America: The Winter Soldier as the evil Hydra agent Wolfgang von Strücker, who gave Wanda telekinetic abilities using the Mind Stone. The Hydra logo that is positioned in the middle of the watch's faceplate and the brand name "Strücker" are both clear references to the villain. 

The watch begins ticking quickly as the announcer reads the tagline, "Strucker: He'll make time for you," at the conclusion of the commercial. As opposed to before, the Hydra user is not the only subject of this allusion. Instead, it alludes to Wanda's power to alter reality and the flow of time in Westview, specifically "making" time for you.

3. Hydra Soak (Episode 3)

The WandaVision began to become more modernized and revolutionary starting with Episode 3, which is also reflected in the fake advertisements. The "Hydra Soak" soap is the item being marketed in this episode's advertisement. You see a close-up of the soap with multiple octopus logos on the packaging at the conclusion of the commercial.

The word "Hydra" and the dystopian packaging are clear allusions to the pernicious Hydra organization. However, more than one school of thought is supported by the product's tagline, "When you want to get away, but you don't want to go anywhere." It shows the length of Wanda's detention while she was held by Hydra. The manipulated ecosystem Wanda constructed in WandaVision to "get away" from reality (Vision's Death) is also mentioned.

4. Lagos Paper Towels (Episode 5)

Episode five introduced itself with another fictitious ad for absorbent towels from a "Lagos" brand after providing viewers with details about what was occurring in the real world in Episode four. The Easter egg in this ad is the most overtly obvious in WandaVision. For when you make a mess, you didn't intend to is the tagline of the product, which clearly alludes to the mess Wanda made in the Nigerian city of Lagos in Captain America: Civil War.

Wanda used her influence to divert the explosion, killing several people in the adjacent building, in order to protect Steve from the bomb. Even though the destruction wasn't her responsibility, Wanda still feels guilty, as the commercial makes clear. The liquid mess in the advertisement is also crimson, signifying the blood of those who perished in the explosion.

5. Yo-Magic Yogurt (Episode 6)

One of WandaVision's most difficult fake ads to understand came in episode six. It features a young child who is abandoned on an island and receives Yo-Magic yogurt from a shark. The child simply starves to death while attempting to open the Yo-Magic yogurt's lid because he is unable to do so.

The Yo-Magic Yogurt commercial refers to Wanda's immediate presence while the previous commercials focused on important events in Wanda's life in order of their occurrence. The child in the commercial represents the Westview residents who are under Wanda's control and who are getting sicker and sicker every day. Or possibly, if taken literally, also implies that Wanda had to use her magic to survive her predicament.

6. Nexus Antidepressants (Episode 7)

This fake advertisement, unlike others, has nothing to do with the protagonist's history. First off, Wanda herself appears in the commercial for the drug "Nexus," the only item that is actually used in the series, presumably highlighting her position as a "Nexus Being." A "Nexus Being" is a fictional character from Marvel Comics who sits at the center of their world and has the power to alter reality. The ad also hinted at the Loki series on Disney+, which stars Tom Hiddleston as the title character who invents a Nexus event—a shift in time—that changes the course of his existence.